According to reports, Facebook – reportedly for a second time in the existence of the platform – is asking users to submit their nude photographs and videos in an effort to prevent their images from being shared online for “revenge porn” purposes.

Facebook’s new effort to combat the sharing of what they call non-consensual sharing of intimate images (NCII) was officially launched on December 2nd, with this new tool having been built from a previous pilot program requesting users nude images back in 2017 to accomplish the same effort.

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Meta, Facebook’s newly announced parent company, had reportedly been collaborating with the U.K.-based nonprofit Revenge Porn Helpline to craft this updated tool to thwart the sharing of revenge porn on their platforms.

Sophie Mortimer, the nonprofit’s manager, called the endeavor a “massive step forward.”

“The key for me is about putting this control over content back into the hands of people directly affected by this issue so they are not just left at the whims of a perpetrator threatening to share it.”

Those bearing concerns about whether their nude images or videos have been shared to platforms like Facebook, Instagram, and the sorts – or those concerned they could eventually be shared without their consent – can submit their images and videos to a website called StopNCII.org set the process in motion.

In a December 2nd blog post by Facebook, an explanation is afforded as to what takes place after users submit their sensitive images and videos to the StopNCII.org website.

“The tool features hash-generating technology that assigns a unique hash value (a numerical code) to an image, creating a secure digital fingerprint. Tech companies participating in StopNCII.org receive the hash and can use that hash to detect if someone has shared or is trying to share those images on their platforms.

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While participating companies use the hash they receive from StopNCII.org to identify images that someone has shared or is trying to share on their platforms, the original image never leaves the person’s device.”

The blog post from Facebook further notes that when images and videos are submitted through the StopNCII.org website, the website never keeps the images and videos themselves but only the numerical has value attributed to submitted images.

“Only hashes, not the images themselves, are shared with StopNCII.org and participating tech platforms. This feature prevents further circulation of that NCII content and keeps those images securely in the possession of the owner.”

However, with Facebook having been subjected to scrutiny over data breaches as recently as April of 2021, which compromised the data of roughly 533 million users, it’s difficult to tell whether Facebook users would feel comfortable sharing such sensitive images with the Big Tech giant.

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