Beer company Pabst Blue Ribbon recently addressed the criticism they received after an ostensibly crude January post to their official Twitter account suggested that if someone wasn’t in the mood to drink beer, then they should “Try eating ass!”
On January 3rd, in a since-deleted post to Twitter, the official Pabst Blue Ribbon account shared a tweet to their followers that read “Not drinking this January? Try eating ass!”
Pabst Blue Ribbon has an aggressive, new social media campaign for the new year. Or a disgruntled employee who still has their password. pic.twitter.com/6kEu4HIlCT
— Steve Warne (@TSNSteve) January 3, 2022
For those not up-to-date with the cruder portions of the modern youthful lexicon, “eating ass” is essentially the scatological cousin of cunnilengus (orally stimulating female genitalia).
Said Twitter post received mixed reactions – some finding it to be humorous while others finding the post to be juvenile and having gone too far with respect to a marketing endeavor. And according to a statement from the beer company, the social media post was attributed to the “poor judgement” of one of their employees.
“We apologize about the language and content of our recent tweets…the tweets in question were written in poor judgment by one of our associates,” the statement read. “In no way does the content of these tweets reflect the values of Pabst and our Associates. We’re handling the matter internally and have removed the tweets from our social platforms.”
While the company has officially condemned the actions of this individual purportedly behind the offensive social media post – the irony is that the post in a sense served as some apparently effective marketing, as one commented online noted “When was the last time you mentioned PBR? We’re all here talking about it. Sounds like a successful campaign.”
The concept of large brands employing the use of edgy humor on Twitter isn’t groundbreaking by any stretch – nor is this the first time that large brands have been criticized for taking the attempts at humor a bit too far.
As recent as March of 2021, Burger King came under fire for posting on Twitter that “Women belong in the kitchen” on International Women’s Day – which was intended to promote their initiative to help increase the number of women in head-chef roles.
The fact is, when it comes to social media, not everyone is going to be pleased with attempts at humor.