AUSTIN, TX – This week, Planned Parenthood unveiled a generally not-so-well-received depiction of a ice cream truck mock up they plan to have on-site during this year’s SXSW event in Texas, where instead of ice cream they’ll be serving up condoms and “education” regarding their disdain for Texas’ abortion legislation.

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Planned Parenthood CEO Alexis McGill Johnson took to Twitter on March 12th to reveal the pro-abortion ice cream truck that she boasted will be on-site at the SXSW event being held in Austin.

“Ice cream, you scream, we all scream for abortion rights! Catch us around SXSW and stop by to grab some free Bans Off swag, condoms, and education on the cold hearted policies of the Texas legislature.”

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Planned Parenthood’s little marketing stunt, however, didn’t quite stick the landing when browsing through the comments left on social media. One commenter, who even described themselves as being “pro-choice,” thought the gimmick was “pretty fucked up.”

“I’m very pro-choice…but this is pretty fucked up. Making money on a human rights issue, really? Sure seems like you’re fighting for it cause you care, and totally not because you want to get rich.”

One commenter pointed to the hypocrisy of Planned Parenthood utilizing an ice cream truck to promote abortions, writing, “They outlawed using cartoon characters to sell tobacco, as it was actually targeting children. This is no different. What an awful thing to do.”

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Perhaps the most ironic aspect of the marketing campaign, as pointed out by one commenter, is how they’re using the imagery of something generally alluring to young children as a means to promote killing them in the womb.

“Well, this isn’t psychotic at all. Also, does anyone else find it ironic that an organization dedicated to killing children is using as a tool something kids love?”

The timing of this post hardly seems coincidental, especially when referencing the “cold hearted policies of the Texas legislature,” as the Texas Supreme Court delivered a massive blow to lawsuits taking aim at Texas’ “Heartbeat Act” just one day earlier.

On March 11th, the Texas Supreme Court ruled that abortion providers cannot sue the likes of state licensing officials in their crusade against the “Heartbeat Act,” as the state’s high court observed that state licensing officials don’t carry the ability to actually enforce the law.

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