According to a report from The Gateway Pundit, toy manufacturer Mattel recently revealed their first-ever transgender Barbie doll, reportedly modeled after the likeness of a biologically male actor who believes he is a woman.

The mainstream media seemingly cannot stop gushing after news broke that Mattel was creating a Barbie doll modeled after actor Laverne Cox, with CBS News reporting “this is the first trans-Barbie they have ever made.”

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The Cox Barbie doll (oh, the irony of that name) is reportedly going to be part of Mattel’s “Tribute Collection” of Barbie dolls that is slated to honor the likes of the actual woman Lucille Ball and in the past has crafted dolls in the likeness of Queen Elizabeth II.

On top of making a doll modeled after Cox, Mattel is also making a donation in Cox’s name to the nonprofit TransFamilySOS. One of the NPO’s goals is to usher in a more “gender-affirming and accepting community.”

In a released statement regarding his newly unveiled doll, Cox said that he hopes his fans will “find my doll on shelves and have the opportunity to add a Barbie doll modeled after a transgender person to their collection,” adding that he hopes “people can look at this Barbie and dream big like I have in my career.”

Per a report featured in Researchomatic, Barbie dolls – from a marketing perspective – are aimed directly at the young female demographic, specifically targeted at “young girls of 3-12 years of age brought up in an urban or suburban lifestyle.”

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But this doll from Mattel isn’t the only recent toy to drop that comes equipped with a gender-bending twist. Earlier in May, Fisher-Price revealed a children’s toy modeled after RuPaul.

On May 11th, Fisher-Price debuted the Little People Collector RuPaul figure set, which consists of three 3-inch figurines of RuPaul bearing two iterations of him in drag and one with RuPaul adorned in one of his flamboyant suits.

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In a statement released by Fisher-Price, the company said, “RuPaul is a pop-culture icon who has been hailed as the best-dressed queen on TV and is coming to life in a whole new way for lip-syncing, runway-slaying fans. With eleven TV awards, fourteen studio albums and fourteen iconic seasons under his belt, this collection celebrates his career and style.”

It probably comes with little surprise to learn that Fisher-Price is a subsidiary of Mattel, but what’s all the more concerning is the age demographic Fisher-Price is geared toward. While Mattel-branded toys predominantly target age groups beyond the toddler years and skew more toward pre-teens, the Fisher Price brand is marketed predominantly toward newborns to six-year-old children.

And for reasons beyond comprehension, Fisher-Price (or Mattel, really) finds it necessary to create drag queen-themed toys for toddlers, inducting this character into their decades’ long running line of Little People.

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