This week, airline Virgin Atlantic debuted a new company rule pertaining to their employee dress code that will allow men to wear the women’s uniform and vice versa, all in a bid to become “the most inclusive airline in the skies.”
On September 28th, Virgin Atlantic issued a press release highlighting an “update to its gender identity policy” that relates to which uniform male and female employees would prefer to adorn while on the clock.
“Virgin Atlantic has introduced an update to its gender identity policy that allows cabin crew, pilots and ground team to choose which of the iconic, Vivienne Westwood-designed uniforms best represents them – no matter their gender, gender identity or gender expression,” the release said.
The motivation for such an endeavor is hardly shocking, as the press release goes on to mention efforts to be “inclusive” and accommodate employees who align themselves with the “LGBTQ+” community.
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“In a move that cements its position as the most inclusive airline in the skies, Virgin Atlantic will offer its people a fluid approach to its red and burgundy uniforms. This means that LGBTQ+ colleagues will be able to choose either the red or the burgundy uniform, depending on which best reflects themselves.”
Further along in the statement, Virgin Atlantic opted to quote one of their “cabin crew” employees, Jaime Forsstroem, who expressed elation over the opportunity to pick and choose which gendered outfit to adorn on any given day.
“The updated gender identity policy is so important to me. As a non-binary person, it allows me to be myself at work and have the choice in what uniform I wear.”
This updated dress code policy is also accompanied “by the roll out of optional pronoun badges,” which Virgin Atlantic noted is available for all employees “and those travelling with the airline.”
For travelers who have the propensity to get triggered over the sight of gendered language on their ticket/booking information, they too are in luck, as the airline “also updated its ticketing system and customers holding a passport with gender neutral gender markers will now be able to select U or X gender codes on their booking, and use the gender-neutral title, Mx.”
In the rollout of these new policies, Virgin Atlantic also decided to produce an odd choreographed dance video to promote the employee uniform update.
One of the performers featured in the video, Michelle Visage, said in a statement that Virgin Atlantic’s new uniform policy is “extremely important” to her, telling the airline how she’s “the mother of a non-binary child.”
“As the mother of a non-binary child, and as an ally to the LGBTQ+ community, these efforts by Virgin Atlantic to further inclusivity for its people are extremely important and personal to me. People feel empowered when they are wearing what best represents them, and this gender identity policy allows people to embrace who they are and bring their full selves to work.”