While government officials often worry about the next election and make sure to hurl a few accusations at their opponents, for the World Economic Forum, their discussions often revolve around the future, what it might look like, and what it will take to get humanity there. Just throughout the COVID-19 pandemic, the WEF made headlines for discussing the COVID-19 drug, technology that can hack the body, and how the population must greatly decrease if humanity wants to continue forward. With many warning about the WEF and the ‘Great Reset’ they hope to initiate, it appears that one of their suggestions is now becoming a reality.
Back in September of 2019, the WEF published an article about alternative methods for feeding people. For years now, governments and experts have warned about food shortages, and now Aldi, a budget supermarket, is considering introducing edible insect cooking recipes to their shoppers in hopes of battling rising meat costs and families struggling to feed their kids.
According to The Daily Mail, the idea is so promising to Aldi they are producing a show about it called “Aldi’s Next Big Thing.” The outlet described the show, “hosted by Anita Rani, of Countryfile and BBC Radio 4 and Chris Bavin, of Britain’s Best Home Cook and Eat Well for Less, the six-part TV series sees suppliers compete in categories such as dinners, baked goods, treats and store cupboard essentials. Products are presented to Julie Ashfield, Managing Director of Buying at Aldi UK, who deliberates on factors such as price, packaging, shopper demand, and the ability to scale up before whittling contestants down to just two. The finalists are then given four weeks to address any feedback before presenting improved products to Julie, who decides which product will appear as a Specialbuy in over 970 stores.”
Two of the contestants, Aaron Thomas and Leo Taylor, loved the idea of mixing insects like crickets and worms into their food so much they started Yum Bug. Aaron admitted, “We’re on a mission to change perceptions of insects as food; they’re one of the most sustainable protein sources in the world. Crickets are up to 70 percent protein, which is three times the amount of protein found in beef. They’ve also got more iron than spinach, more calcium than milk, and the list keeps going. They are an incredible superfood. We want to take bug consumption mainstream. If we’re able to get in front of Aldi’s audience, that would be an amazing opportunity.”
Taylor added, “Aaron and I have been cooking with insects for years – it started in 2017 with weekends experimenting out of my parent’s garage, cooking up all sorts of recipes and posting content online. We then sold our first insect recipe boxes out of our bedrooms in lockdown, and that’s really where everything snowballed.”
This piece was written by Jeremy Porter on October 20, 2022. It originally appeared on LifeZette and is used with permission.
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