A Madrid-based agency called The Clueless is making waves in the fashion industry with the creation of Aitana, Spain’s first-ever artificial intelligence (AI) model. According to EuroNews, Aitana, with her pink hair, perfect eyebrows, and voluptuous body, is earning nearly $11,000 a month for the agency.

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Aitana’s creator, Rubén Cruz, says he was inspired to create the AI model because he was tired of dealing with models and influencers’ egos and manias. Besides bringing in substantial business for his agency, he says the design allows them to work independently without being “dependent on other people.”

 

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A post shared by Aitana Lopez (@fit_aitana)

 

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The public has taken note of Aitana’s “lifestyle” posts and reports of celebrities sliding into her DMs. Despite the model’s success, some are concerned that the AI model’s standards of beauty could lead to harmful body image ideals for young people.

The Clueless has reportedly taken note of the criticism but argues that they are following the aesthetic created by real-life influencers and brands themselves.

 

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While Aitana may be the first Spanish AI model, she is not the first AI creation to stir up controversy. AI technology has caused frustrations for high-profile personalities like Scarlett Johansson and Tom Hanks, with the technology cloning their likeness without consent. Additionally, reports suggest that victims have lost money through social media, dating apps, and text messages because of AI targeting.

As the world navigates the rise of AI technology, Aitana remains a significant milestone for creators and those in the fashion industry.

 

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